Michael Law

As President of Amplifi US, Mike Law oversees all media investment and buying activity across Dentsu Aegis Network in the US and works with media owners and technology partners on the development of products and standards that drive incremental value for our clients. Mike and his team manage more than $17B in annual spend across National and Local TV, Audio, Digital and Print channels, on behalf of clients including General Motors, Microsoft, Proctor & Gamble, Pfizer, The Home Depot, LVMH, MasterCard, Chili’s, Subway, Disney and AB InBev.

For the past 20 years, Mike has been engaged in media buying roles focused on delivering competitive media buying strategies and performance for advertisers. Prior to being President of Amplifi US, Mike served as EVP, Managing Director for all US Media Investment for Dentsu Aegis Network.

Mike sits on several industry steering groups including the Interactive Advertising Bureau’s Video Center of Excellence and Turner’s Video Advisory Board.