Burcu Agma

Burcu is an analytical and strategic consultant specializing in uncovering consumer needs behind digital interactions and converting that intent into revenue. She partners with CEOs, executives and entrepreneurs who are seeking to go beyond and uncover hidden insights to make smarter breakthroughs in the marketplace. With her current role, her mission and dream is to scale Intent-Based Marketing and learnings from the Intent Lab research unit globally across the Publicis Groupe.

She has recently spoken on uncovering consumer Intent at CES and VivaTech.

Prior to joining Performics, Burcu worked at Dogus Media Group, one of Turkey’s largest media groups housing wide range of channels in partnership with Conde Nast and Virgin Media as the Marketing Manager across eight radio stations and an entertainment TV channel.

Burcu holds a dual degree of MS in Integrated Marketing Communications and Kellogg Media Management from Northwestern University in Chicago.