Abbie Oguntade

Abbie Oguntade, the founder and CEO of Freya + Bailey wanted to create a premium line of skincare products to destress minds as well as skin. Targeted at busy metropolitans, she wanted to provide holistic skincare with preventative ingredients to combat the impact of stress, pollution and other modern day realities.

“It was really something I wanted on a personal note,” she added of working to create a vegan, natural and organic line with anti-ageing benefits and therapeutic aromas. With an international career of 20 years, she began her journey into launching Freya + Bailey last year, and has already garnered over 15 shortlists and awards, fast becoming a fan favourite. The brand adopts sustainable practices which include donating a portion of profits to underlying stress causing issues including poverty.