Zeynep Yalım Uzun

Zeynep Yalım Uzun is Chief Marketing Officer at Arçelik, the leading home appliances and consumer electronics company, which operates in 145 countries on six continents. At Arçelik, she leads a global marketing team, spanning countries from Thailand to USA, and is responsible for brand management, customer care, product management, industrial design and product sourcing. She leads Arçelik’s 12 brands, including Europe’s leading home appliances brand Beko, as well as Turkey’s Lovemark brand, Arçelik.

Zeynep started her career at Koç Holding as a management trainee in 1990. She later joined Unilever, where she held numerous marketing roles, leading brands such as Knorr, Omo and Sunsilk, during a career that spans 25 years. During this period, she led the team that designed and implemented the global launch of Omo’s iconic and renowned 'Dirt is Good' campaign. She also served in multiple regional roles, covering regions such as Central and Eastern Europe, Africa, and the Middle East.