Daniella Harkins

Daniella Harkins is the GM, Strategic and Media Alliances for LiveRamp where she focuses on strategic growth and partnerships with agencies. In her role, Daniella works with agency executives to evangelize the importance of identity and data connectivity across the ecosystem in driving client and agency growth. Prior to joining LiveRamp, Daniella was the Head of Strategic Solutions at Verve where she built programmatic and data partnerships to power location mobile solutions for Verve's clients. Daniella also held multiple executive roles at Acxiom, always focused on the intersection of data, technology and creative. Her passion and curiosity on how to improve marketing efficiency while enhancing the consumer experience has been the core driver in her career. Daniella holds a BA in French from Temple University and an MBA from St John's University Rome. When she's not traveling or down the shore, Daniella lives in PA with her husband, and 3 rescue dogs.