Sera Holland

Sera is a serial entrepreneur in the industry, bringing a world class strategic approach rooted in business and creative effectiveness. A former Drum Marketer of the Year, Sera now runs strategy and innovation consultancy The Fawnbrake Collective with co-founder Amelia Torode, cited by the likes of the FT, Management Today, Contagious and Campaign as leaders of 21st century working best practice and featuring in award-winning business books such The Squiggly Career, She's Back, The Mother of All Jobs and Flex.

A visiting Faculty member on creative business innovation and leadership on the Berlin School MBA and Cannes Creative Leaders Programmes, Sera also co-chairs the IPA's prestigious Excellence Diploma.

An active voice on neurodiversity through a gender lens, Sera speaks regularly about her own ADHD journey as well as the business necessity to embrace neurodiversity in the creative workplace, leading the Neurodiversity group for industry network Bloom. A committed mentor across the industry, Sera is part of the organisational team on the Exchange, Bloom's pioneering cross-mentoring programme, and a mentor for Brixton Finishing School, Bloom Boost and an ambassador for the Creative Mentor Network.