In this session...
With seismic shifts in viewing habits and new platforms and major players entering the field, the industry has demanded more addressable inventory, And TV inventory owners have met the request through innovation. The panel will discuss current addressable needs from all angles: viewers, inventory owners, and advertisers—and what lies ahead for the ecosystem.
What You'll Learn from This Session...
- Addressable TV is at an inflection point, the current environment amplified existing challenges
- Sellers are hearing a consistent demand for innovation and addressable inventory
- The future of TV is bright as buyers and sellers work together in a way that will successfully enable addressable to stand as a pillar on all TV marketing plans
