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In this session...

Advertising as we know it is dead! It’s no surprise that consumers are expecting more from brands – but how exactly do we connect with them? Mastercard Chief Marketing and Communications Officer Raja Rajamannar will address the changes happening throughout the industry and shine a light on how marketers can connect to their communities and consumers in authentic ways that allow them to build lasting connections – through nonintrusive marketing tactics, thinking through a lens of art and science and making sure purpose is top of mind.

Presented with


Raja Rajamannar Chief Marketing & Communications Officer Mastercard

Event Details

Event Type Episode

Related Topic Area  Tech   Consumer Behavior & Trends 

Similar Interests  AI   Data   Consumer Behavior & Trends