In this session...
The internet’s original sin was allowing users to believe that that content is free, when good content - that informs, entertains and connects us - is generally very expensive to create and is mostly supported by the ad-funded economic model. The advertising technology produced to support this system has undergone many shifts – and now must quickly evolve again to survive.
Join Konrad Feldman, founder and CEO at Quantcast, as he discusses:
*Consent
*Identity
*Data-driven audiences
*The future of the open internet
