In this session...
For years, marketers have looked at content through the lens of consumption. With decreasing attention spans and an abundance of content online, marketers need to be thinking less about how viewers consume content and more about how they participate in content.
What You'll Learn from This Session...
- Why Twitch prioritizes content participation over content consumption
- How non-gaming verticals like music and sports are utilizing the participation model to grow audiences on Twitch
- How brands can utilize this new perspective to stay relevant in changing times
