In this session...
The role of the Chief Marketing Officer is more difficult than ever: “business as usual” is no longer an option and the future is clouded by uncertainty. Although no one could have predicted the pandemic, some marketing leaders report feeling better prepared for the road to recovery than others.
In this session, Dentsu Americas’ Chief Strategy Officer Dirk Herbert will provide a bespoke collection of insights on the US market based on Dentsu’s proprietary 2020 global CMO survey.
What You'll Learn from This Session...
- See how US CMOs’ responses stack up in comparison to their global counterparts
- Analyze the survey’s insights through the lens of ‘preparedness’
- Seek to understand which marketers feel better set up to navigate the crucial months ahead and, importantly, uncovering why they feel that way
