In this session...
While systemic racism and inequity have persisted for generations, there’s new cultural momentum and urgency behind brands speaking out on race and prejudice. According to the Edelman Trust Barometer, 60% of Americans said they want brands to speak out against racially motivated attacks against Black Americans. With hate crimes on the rise among Black and Asian communities in the U.S., what is the role of the creative industry in changing the narrative and sparking meaningful action around racial equity?
What You'll Learn from This Session...
- With hate crimes on the rise among Black and Asian communities in the U.S., what is the role of the creative industry in sparking meaningful action around racial equity?
- How do brands motivate others to take action without looking like they’re exploiting a tragedy for profit?
- How do we interrogate the language we’re using to make sure we’re empowering and lifting up versus fear mongering or victimizing?
