In this session...
US Digital Ad Spending: Top Trends Driving Growth And Ad Spending
In this info-packed, data-driven session, eMarketer principal analyst Nicole Perrin shares the firm's latest US ad spending forecast and explores the factors influencing spend across channels, formats and devices through 2021 and beyond.
You’ll learn:
* How much US advertisers are investing in digital advertising, including on Google, Facebook and Amazon
* How macroeconomic challenges and pandemic-related shifts in consumer behavior are changing buying patterns
* Other factors buyers and sellers need to know through 2021
