In this session...
TheUnstereotype Alliance is proud to share their proprietary 3Ps Content Playbook in this live Masterclass. Normally accessible to members only, Unilever's Senior Global Brand Director Nipa Shah and Diageo’s Global Consumer Planning Director Andrew Geoghegan will guide participants through the 3Ps framework to help aid, create and evaluate ‘unstereotyped’ communications. In this interactive session they will take attendees through the fundamentals, share their experiences and highlight the ‘watch-outs’. The audience will leave with some of the armoury needed to develop work that best reflects the wonderfully diverse world we live in.
