Tracks Venues

In this session...

Audiences trade in the currency of authenticity and trust; if a brand is authentic, it is rewarded with trust. Nowhere is this demonstrated more clearly than among the Mom community on Twitter. In this session, Twitter and Kraft Heinz will discuss why Twitter has become such an important hub for parents, and offer insight on how brands can build an authentic voice within that community.

What You'll Learn from This Session...

  1. Twitter has a robust and diverse community of moms who come to the platform in a unique mindset.
  2. Moms find Twitter offers them a release from the undue pressures of parenthood that can often be exacerbated on other platforms.
  3. The best way for brands to build a foundation of trust among the mom community on Twitter is to communicate authentically.

Presented with


Maya McDonald Kraft Heinz Company
Kunur Patel Industry Manager, CPG Twitter

Event Details

Event Type Episode

Track  Rebuilding