Tracks Venues

In this session...

Live sports are back, and fans are more excited than ever. Lockdown has given us a glimpse into the future of sports, as leagues and broadcasters reimagine their products as digital experiences. The passion and energy of the stadium is now surging online, and fans are turning to Twitter to be part of the action in real-time. Hear from The NFL about how lockdown has impacted their business, and from official partner Anheuser-Busch, who is doubling down on Twitter to drive engagement with sports fans and cultural relevance.

What You'll Learn from This Session...

  1. How leagues work with Twitter to augment the fan experience.
  2. The magic of Twitter and sports is real-time conversation. Fans turn to Twitter for three reasons: to get their sports news first, to enhance their viewing experience and to feel more connected to the game.
  3. How brands can reach fans in the moments that matter most, to connect with what’s happening on Twitter and increase their cultural relevance.

Presented with


TJ Adeshola Head of U.S. Sports Partnerships Twitter
Azania Andrews Vice President, Consumer Connections Anheuser-Busch
Ian Trombetta SVP of Social & Influence Marketing The NFL
Elizabeth O'Leary Lead Client Partner, Client Solutions Twitter

Event Details

Event Type Episode

Track  Sports and Esports