In this session...
Advertisers face a massive challenge as brands attempt to win new customers while global lockdowns endure, and the impact of Covid-19 remains ever present. People are helping one another like never before, and they are expecting brands to play their part too. In this session, you’ll hear from four top brands on how they are meeting their customers in this critical moment, by showing up in meaningful ways that will ultimately rebuild our neighborhoods.
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Right now, people are looking no further than their neighbors and local community for their everyday essentials. They’re asking for local recommendations for goods and services, such as homeschooling solutions or food deliveries. They’re also coming together to form local bonds based around common interests and hobbies. There has never been a more important time for brands to show up for their customers.
The brands that understand how to put their customers front and center are going to be the ones that thrive on the other side of this pandemic. Brand value propositions must be rooted in utility. Ask first how your brand might help consumers in this moment. They are looking for solutions and brands they can trust. Proximity is paramount, and investing at the community level is an important way to show you are there for them.
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What You'll Learn from This Session...
- With COVID-19 accelerating the resurgence of the neighborhood, there has never been a more important time for brands to show up for their customers.
- The brands that understand how to put their customers front and center are going to be the ones that thrive on the other side of this pandemic.
- Proximity is paramount, and investing at the community level is an important way to show you are there for them.
