In this session...
As recently stated in Forbes, “In the kingdom of brand experience, audio is emerging as the next successor to the crown.” Podcasting is clearly one of its primary channels.
From new formats like short-form podcasts, to intelligence that determines how ads work best for the format, brands’ opportunities to get podcasting right are only growing.
Discover where things are headed in this panel featuring leaders from Axios, Megaphone, Veritonic and more.
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Among the range of levers that marketers can pull to win over consumers with audio, podcasting is obviously one of the most primary -- and the market is reflecting it. Revenue will grow roughly 15% this year. Consolidation in the space abounds. Several new podcasts probably just launched as you were reading this. And tech innovation, which helps ensure that marketers leverage the channel effectively to foster deep relationships with consumers, is keeping pace. From new formats like short-form podcasts, to intelligence that determines how ads work best for the format, brands’ opportunities to get podcasting right are only growing.
Join leaders from each side of the movement -- publisher, brand, monetization platform, and data provider -- as they delve into new case studies and discuss where to look next.
Matt Turck - CRO, Megaphone
Niala Boodhoo - Host, Axios Today
Scott Simonelli - CEO and co-founder, Veritonic
Scott Elchison - Manager, Partnerships, IPG Media Lab
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What You'll Learn from This Session...
- The latest innovations helping brands monetize podcasts more effectively
- An in-depth look at the power of short-form audio/podcasts
- New data on the optimal advertising setup for the format
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