In this session...
ViacomCBS’ David Lawenda and Horizon Media’s David Campanelli will sit down with AdAge Senior Editor Jeanine Poggi to discuss the state of the digital advertising marketplace and the ways marketers can effectively engage consumers at scale. They’ll also discuss ViacomCBS EyeQ, the company’s new connected video ad platform, which will drive reach and ad effectiveness for brand and agency partners across one of the largest premium video audiences in the U.S.
What You'll Learn from This Session...
- How marketers can effectively engage consumers at scale
- How to capitalize on the massive shift to streaming and the increasing volume of digital video in the marketplace
- How a simplified and unified buying environment can drive incremental reach and ad effectiveness
