In this session...
With the imminent depreciation of the 3rd party cookie and IDFA, audience targeting as we know it is changing. Companies like Merkle are at the forefront of this change, creating new solutions to ensure their clients can still effectively reach their target audiences on the open web. In this session, hear about the investments Merkle has made, the tools they are using to activate their data and identity assets and their predictions for what’s coming next.
What You'll Learn from This Session...
- Gain an understanding of how a leading agency is preparing the the death of the cookie
- Hear examples of specific investments and partnerships Merkle has made in order to ensure their clients will be able to execute digital campaigns going forward
- Find out what is coming next in the fast changing world of data and identity
