Tracks Venues

In this session...

What happens when an MVP moves on? When ardent fans feel you’ve lost touch with the city you call home? Or when home is a new address? Traditionally, professional sports franchises focus marketing budget on ticket sales. But when talent can be quickly traded or win/loss records fluctuate wildly, there’s value in building a brand that transcends the transactional. Marketing leaders at the Cleveland Cavaliers, Philadelphia Eagles and New York Islanders discuss moving past a pure sales focus and building brands fans love.

What You'll Learn from This Session...

  1. The value of uncovering your brand’s authentic and enduring story, and telling that story with emotional resonance
  2. The business case for brand-building activities in an industry focused on sales promotion
  3. How to build a symbiotic relationship among sports operations, front office leadership, players, coaches, and fans—no matter the team’s performance

Presented with


Renienne b Simmons Group Account Director 160over90
Tracy Marek Chief Marketing Officer Cleveland Cavaliers
Tom Pistore President, UBS Arena Commercial Business Operations – Home of the New York Islanders Hockey Club UBS Arena and New York Islanders
Jen Kavanagh Senior Vice President, Media and Marketing Philadelphia Eagles

Event Details

Event Type Episode

Track  Sports and Esports