In this session...
What happens when an MVP moves on? When ardent fans feel you’ve lost touch with the city you call home? Or when home is a new address? Traditionally, professional sports franchises focus marketing budget on ticket sales. But when talent can be quickly traded or win/loss records fluctuate wildly, there’s value in building a brand that transcends the transactional. Marketing leaders at the Cleveland Cavaliers, Philadelphia Eagles and New York Islanders discuss moving past a pure sales focus and building brands fans love.
What You'll Learn from This Session...
- The value of uncovering your brand’s authentic and enduring story, and telling that story with emotional resonance
- The business case for brand-building activities in an industry focused on sales promotion
- How to build a symbiotic relationship among sports operations, front office leadership, players, coaches, and fans—no matter the team’s performance
