Tracks Venues

In this session...

Collaboration and Competition: Can they Co-Exist? Great marketing has the power to move hearts and minds, drive demand, and even spur economic recovery—and it’s on us to wield that power. As fierce competitors face shared crises, it’s time to rethink partnership and create the conditions for sustainable success. Whether it’s by sharing insights and trainings, investing in industry-wide systems, or agreeing to standard practices and metrics, collaboration can eliminate legacy barriers to innovation and benefit the en

tire marketing community. Join NBCUniversal Advertising & Partnerships Chairman Linda Yaccarino and Salesforce Executive Vice President and Chief Marketing Officer Stephanie Buscemi for a discussion moderated by CNBC Senior Media & Entertainment Correspondent Julia Boorstin about the need for a more open marketplace and the responsibility marketers share to build a stronger world. View Less

What You'll Learn from This Session...

  1. Redefining the meaning of partnership for more impactful collaboration to rebuild the economy.
  2. Examining how competitors can still collaborate to both spark and propel innovation throughout the entire industry.
  3. Sharing insights, trainings, and technology to build a cohesive infrastructure for the marketing industry.
  4. Exploring the viewpoint and impact the marketing industry has on building back the economy.


Linda Yaccarino Chairman, Advertising and Partnerships NBCUniversal
Stephanie Buscemi Executive Vice President and Chief Marketing Officer Salesforce
Julia Boorstin Senior Media & Entertainment Correspondent CNBC

Event Details

Event Type Great Minds