In this session...
In a year where we experienced total screen fatigue and increased audio consumption across connected devices, brands are taking creative control and moving from simple voice commands to easy conversations. In this session, Pandora will take you through a journey to illustrate the next generation of audio and how to earn engagement with consumers in their connected lives.
What You'll Learn from This Session...
- Find out why the rapid adoption of connected devices means audio needs to be a serious part of your media strategy. Understand how the rapid…is driving big brands to consider an audio strategy
- Discover how to use voice as a way to engage consumers and start a conversation proactively, beyond “the assistant”
- Learn how audio and voice are coming together, bringing forth exciting new creative and measurement opportunities for marketers
