Tracks Venues

In this session...

Watch parties are the new world premiere, the new “movie night”, the new way people are connecting around entertainment, as most entertainment experiences have become HOME entertainment. Learn how brands are using Twitter Watch Parties to event-ize their launches and create a unique shared experience that is best enjoyed right from the couch... bed… floor…or wherever! You’ll walk away with a new tool that could be the perfect way for your next big launch to break through.

What You'll Learn from This Session...

  1. What is a watch party and how do they connect consumers around entertainment moments
  2. What are the four essential components of hosting a successful Twitter Watch Party
  3. How can Twitter Watch Parties be a powerful driver of a successful launch

Presented with


Jennifer Prince Global Director, Media & Entertainment Twitter
John Carroll Business Marketing Manager, Media + Entertainment Twitter
Justin Pertschuk SVP Digital Marketing Universal Pictures

Event Details

Event Type Episode