Gamers make up a third of the global population yet the gaming audience remains misunderstood. The stereotype of a gamer as a head-set wearing young male is outdated and doesn’t paint the full picture of this diverse and nuanced audience. This session will uncover new research on this burgeoning global audience and change the way you think about gamers.
What You'll Learn from This Session...
Who are gamers?
What are the diverse personas of the gaming audience?
How to reach this nuanced audience?
Presented with
Speakers
Jonathan Stringfield
VP, Global Marketing, Measurement, & Insights
Activision Blizzard - Media & Esports
