In this session...
With the number of worldwide video viewers projected to reach 2.72 billion in 2023, understanding how mobile video fits into consumers’ lives is more important than ever. Snapchat has pioneered new forms of mobile storytelling and made Discover a news and entertainment destination for hundreds of millions of Snapchatters. Hear from Snap, the National Research Group, and Agency leaders as they discuss how Gen Z and Millennials are engaging with this rising form of entertainment.
What You'll Learn from This Session...
- An understanding of how Gen Z and Millennials spend their time on mobile, as it relates to video
- The importance of premium, diverse, and brand-safe content
- What to expect as we enter a new era of mobile-first experiences
