In this session...
Consumers don’t care where or how they’re watching TV content - whether it’s linear or streaming, to them it’s all TV. As TV becomes increasingly more digital, the ability to deliver true cross-screen campaigns is closer than it’s ever been. In this session we’ll hear from industry experts who have been on the frontlines of unifying fragmented TV audiences, and share how together, we can arrive at a true multiscreen destination.
What You'll Learn from This Session...
- Why the notion "it's all TV" is critical in reaching fragmented audiences
- How to incorporate cross-screen TV campaigns
- Best practices on multiscreen TV buys
