In this session...
Connected TV is having a moment. Time spent was up 50% in Q2 and the five most premium AVOD streaming platforms witnessed a 31% rise in ad revenues for Q2. Savvy advertisers, fresh off of their upfront negotiations, are sitting on upwards of $10 billion in the white hot inventory, and have plans to spend even more on programmatic CTV in the coming months and years.
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It’s no wonder the most frequent complaint we hear from brand marketers and agency heads of investment alike is how to properly plan against it, effectively allocate it to meet campaign KPIs, and measure its performance against business outcomes. In this session, we’ll chat with industry leaders from agencies and brands about how they are tackling this challenge every day.
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What You'll Learn from This Session...
- Idiosyncrasies of today’s CTV audiences that smart advertisers need to keep top-of-mind
- Strategies for successful planning, allocation, and measurement across both upfront, digital direct and programmatic CTV inventory
- How today’s most innovative brand Marketers and Media Sales leaders are navigating this challenge with rapidly emerging best practices, tools and techniques
