Tracks Venues

In this session...

Dating app OkCupid powered into 2020 with a thought-provoking digital and OOH campaign that prompted users to ask themselves ‘what really matters?’ when choosing a date. By partnering with creative agency Mekanism, OkCupid harnessed the power of a turbulent political climate and didn’t shy away from incorporating the questions that matter into the campaign - whether it was about pro-choice vs. pro-life, or being a party-line voter.

As we get closer to the election and COVID-19 has everyone feeling extra uncertain, hear from OkCupid CMO Melissa Hobley on her advice for having a strongly defined brand voice, and Mekanism Co-Founder and CEO Jason Harris on ways agencies can bring that voice to life.
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What You'll Learn from This Session...

  1. How to create a strongly defined brand voice
  2. Why brands need to stand for something
  3. How an agency partner can bring a brand voice to life

Presented with


Jason Harris Co-Founder & CEO Mekanism
Melissa Hobley Global Chief Marketing Officer OkCupid
I-Hsien Sherwood Associate Editor Ad Age

Event Details

Event Type Episode