In this session...
Dating app OkCupid powered into 2020 with a thought-provoking digital and OOH campaign that prompted users to ask themselves ‘what really matters?’ when choosing a date. By partnering with creative agency Mekanism, OkCupid harnessed the power of a turbulent political climate and didn’t shy away from incorporating the questions that matter into the campaign - whether it was about pro-choice vs. pro-life, or being a party-line voter.
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As we get closer to the election and COVID-19 has everyone feeling extra uncertain, hear from OkCupid CMO Melissa Hobley on her advice for having a strongly defined brand voice, and Mekanism Co-Founder and CEO Jason Harris on ways agencies can bring that voice to life.
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What You'll Learn from This Session...
- How to create a strongly defined brand voice
- Why brands need to stand for something
- How an agency partner can bring a brand voice to life
