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In this session...

A brand’s cultural involvement makes up a full 25 percent of a consumer’s purchase decision, so when developing new creatives or campaigns, the worst result from the work you’ve put in is backlash, negative global outcry' and being 'cancelled' by culture. This workshop will help refine your approach to creating frameworks that are in tune with consumers targeted and, more importantly, resonate with communities.

We are living in a world where corporate brands, organizations & agency’s understanding of culture and cultural identity is held to high standards by audiences across the globe.

The word itself - culture - tends to be used with abandon, absent from an appreciation for its meaning and delicate nuances.
In order to help build a progressive business and organisation that creatively and innovatively delivers creative visions that connect with the best tone and messaging; cultural strategy is crucial.

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What You'll Learn from This Session...

  1. Understanding Cultural Context
  2. Community Building
  3. Marketing Functional Expertize


Sabrina Lynch Senior Vice President Taylor Strategy

Event Details

Event Type Workshop