In this session...
In an ad tech world dominated by walled gardens and black boxes, Prebid.org has emerged as a shining light. In this fireside chat, OpenX CTO (and Prebid board member) Paul Ryan will speak with News Corp's Stephanie Layser about why publishers are so excited about Prebid, where the technology will go in the coming years, and how the industry can rally around “open technology” to shift power, and revenue, away from the walled gardens.
What You'll Learn from This Session...
- Discover what Prebid is, and how publishers like News Corp are using it
- Find out how Prebid can lead to revenue lifts for publishers
- Hear about the pros and cons of open solutions compared to black boxes
