In this session...
The global pandemic has overburdened an already stressed out Gen Z and derailed many of their plans; however, they remain optimistic about a brighter future and are still shaping up to be a very influential generation. In this talk, Wanda Pogue discusses the mindset, behaviors and relationships of Gen Z, revealing four key trends to help marketers to realize the key differences between Gen Z and their Millennial counterparts, recognizing their different cohorts, needs and desires.
