In this session...
The streaming wars have been reaching a fever pitch for the past few years and with the introduction of so many new content providers comes more choice for the consumer - and more fragmentation. Chris Thun, VP of Product at Xperi (which is inclusive of TiVo) will talk about why it's important to have an agnostic aggregator that the consumer can tap into - and how everyone wins when you put the viewer in the driver's seat.
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The streaming wars have been reaching a fever pitch for the past few years and with the introduction of so many new content providers comes more choice for the consumer - and more fragmentation. Chris Thun, VP of Product at Xperi (which is inclusive of TiVo) will talk about why it's important to have an agnostic aggregator that the consumer can tap into - and how everyone wins when you put the viewer in the driver's seat.
The audience will learn more about what's out there from a content perspective - subscription and ad-supported, why organizing and personalizing content is essential and how to navigate all of the incredible content in a way that drives revenue and keeps the end user delighted.
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What You'll Learn from This Session...
- Learn how COVID-19 has impacted the streaming ecosystem
- Learn why AVOD and FAST content providers will become a priority for consumers
- Learn why a "content first" user experience will make watching more enjoyable for the consumer
- Learn how solving for the "sea of apps" makes it easier for viewers to consume their favorite content
- Learn how to find the most engaged viewers as they're leaning back in their living rooms
- Learn how TiVo's Stream 4K device is becoming the content aggregator the industry was looking for
- Learn how smarter bundling will become the next big thing
