In this session...
In the past few years, programmatic has completely changed the ways in which we look at advertising. Today, most online ads are traded programmatically, with more digital firms, media companies, and agencies exploring how to sell traditional media in a similar way. But what does the next era of programmatic look like? Will brands take it in house? Hear directly from business leaders and discover how better targeting, increased specialization and more will be the future of programmatic.
