In this session...
Now more than ever, consumers expect to have a value alignment with the brands they support—not just in deciding what to buy, but in supporting who they want to be. Research shows that consumers have high expectations of brands and trust the ones that are making responsible decisions. As the largest advertiser in the world, P&G has mastered the art of purpose-driven marketing, from #LikeAGirl to #TheLook. Join Pinterest and P&G to learn how brands can keep consumers inspired by taking a stand while building a business.
What You'll Learn from This Session...
- What purpose-driven brands look like in 2020
- How to merge storytelling, brand goals, and social issues
- How to build a business while taking a stand
