In this session...
TripleLift's mission is to make advertising better for everyone -- content creators, brands and most importantly, viewers. This year during Advertising Week, we’re excited to announce the launch of our OTT Advanced Ad Formats and share what we’ve learned from early deployments that we think can inform what the future of brand-supported television looks like.
What You'll Learn from This Session...
- Programmatic, post-production product placement has arrived.
- Discover new methods for measuring the impact of brand integrations.
- Brand Integrations have a measurable impact on traditional working media.
