In this session...
Now, more than ever, every dollar you invest in your content or ads has to work harder. New privacy regulations are shifting strategies, cookies and other identifiers are being sunsetted, and the pandemic is disrupting everything. What is a publisher or advertiser to do to ensure they are still able to reach audiences accurately and efficiently?
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You already invest a lot in making your ad campaigns or content shine. This session will be well worth your time, as you hear best practices and advice for navigating the post-cookie landscape from experts at programmatic platform PubMatic, global publisher News Corp, and identity solution provider LiveRamp.
Get insights and solutions from a panel that includes Andrew Baron, VP, Marketplace at PubMatic, Stephanie Layser, VP, Advertising Technology & Operations at News Corp. and Travis Clinger, SVP, Addressability & Ecosystem at LiveRamp.
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What You'll Learn from This Session...
- The disruptive forces that are changing the identity and addressability game for publishers and advertisers.
- The best paths forward for digital players to ensure they continue to reach ROI goals through identifying and engaging audiences.
- The future of identity and addressability in a post-cookie, privacy-positive era
