In this session...
CTV is redefining what it means to watch TV and programmers and advertisers need to establish new, effective methods for reaching viewers with precision and accuracy. Targeting on CTV requires a different approach than for traditional broadcast TV. With ad spend on OTT growing exponentially, data partners getting in the game, and CTV maturing, addressable targeting is entering the space in a big way. Join Magnite, along with Ampersand, LiveRamp, and DISH Media, for a discussion around addressability in a CTV-first world.
What You'll Learn from This Session...
- Defining audiences across CTV platforms and understanding the “connective tissue” between end points
- Understanding how addressability in CTV can go further than household-level targeting promised by traditional TV
- Real use cases for addressable in CTV and multi-screen/device OTT campaigns
