In this session...
Ampersand has been hyper-focused on building advanced measurement solutions that fit the individual needs of both local and national clients. Here, we’ll present case studies that demonstrate progress made in insights on both optimal reach efficiency for local using broadcast data, and Incremental Reach opportunities for National using more robust viewership insights.
What You'll Learn from This Session...
- How to maximize advanced TV measurement solutions
- Identify Incremental Reach opportunities for National using more robust viewership insights
- Best practices from brand examples
