In this session...
Cookies are an imperfect technology that never should have been the backbone of personalized communications. And while much of the hysteria may be overblown, now is the time to double-down and work together to create a safe, efficient supply chain that enables innovation and competition, and benefits consumers, businesses and economies alike. Join Jeremy Hlavacek, CRO, IBM Watson Advertising, Randall Rothenberg, CEO, IAB, and Orchid Richardson, VP, Global Partnerships and Product Marketing
as they discuss why we must come together and develop a new way of working together in order to drive the industry forward.
What You'll Learn from This Session...
- Hear advice about AI and its impact on the future of our industry
- Learn about what the industry needs to do to advance standardization to combat the potential for further fragmentation
- A look ahead: trends that are emerging as potential paths forward