In this session...
Video advertising platform, Unruly, surveyed 1,800+ US consumers in July 2020 to investigate consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic.
Through our survey, we have found that the US consumers’ pivot to CTV is an opportunity for brands to reach audiences at scale in a highly targeted, personalized way that has, until now, not been possible.
Join Unruly’s VP of Insights & Solutions, US, Terence Scroope, to learn more about our key US CTV research.
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Video advertising platform, Unruly, part of Tremor International, surveyed nearly 1,800 US consumers in July 2020 to investigate consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic.
Unruly’s study, created in conjunction with sister brand Tremor Video, looks closer at the CTV landscape five months after the global outbreak of the COVID-19 pandemic.
The US consumers’ pivot to CTV is an opportunity for brands to reach audiences at scale in a highly targeted, personalized way that has, until now, not been possible.
Join Unruly’s VP of Insights & Solutions, US, Terence Scroope, in this episode to learn more about our key US CTV research findings and how advertisers can tap into current CTV opportunities in the US.
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What You'll Learn from This Session...
- CTV is more effective than linear TV at driving key consumer behaviors.
- 35% of US consumers have tried a new ad-supported streaming service since the COVID-19 pandemic outbreak.
- 73% of US consumers say they would prefer to watch their favorite TV show for free with ads rather than pay for an ad-free experience. 65% US consumers actively seek ways to watch TV programs and films for free of charge.
- 64% of consumers in the US plan to reduce the amount they pay for TV services-- 44% plan to do so by reducing paid subscriptions and 42% plan to cancel cable TV.
