In this session...
Watching TV isn’t always as simple as pressing play; many factors such as moods, serendipity and the love of browsing are making a comeback among Generation Stream. This audience of streamers relies heavily on their emotional compass to carve their entertainment path. In this session, Hulu explores the impact of these content decisions, the effect they have on viewers’ attention, and what this means for the future of streaming TV advertising.
What You'll Learn from This Session...
- How streaming has fundamentally changed the way people consume TV.
- How the next generation of viewers is curating their ideal viewing experiences.
- The instances in which advertisers can reach viewers at their highest state of attention.
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