In this session...
Brilliant marketing relies on a foundational data layer that is prepped, optimized and integrated across the entire marketing ecosystem in the right way. To create exceptional, in-the-moment customer experiences brands must build their customer data platform on sound data management, data strategy, and identity management, while using the technologies of today with an eye to the future. Join Acxiom and Tealium as they discuss the must-haves of the customer data platform for today and tomorrow.
What You'll Learn from This Session...
- Data management is still foundational - no matter the technology used.
- CDPs are a valuable component of your marketing ecosystem.
- High return on your technology investment is based on sound strategy and skilled resources.
