In this session...
How can brands and marketers use events and live experiences to tell their brand story?
Our speakers reveal the storytelling techniques that they use to elevate events and installations to become experiences.
Then we investigate the effect the pandemic had on plans for experiences, and how brands adapted. What have we learned, and what are the models that will work in the future?
What You'll Learn from This Session...
- Techniques for storytelling through events
- Ways for brands to bring their purpose and story to life
- New models of experience for a post-Covid world
