In this session...
ESL is one of the world’s largest esports company – with 500 million fans and viewing figures to rival the Super Bowl. With a fan base projected to grow to two billion tech-savvy gamers globally, ESL's and esports’ key demographic has become the envy of marketers globally, offering non-endemic brands an opportunity to reach new and increasingly engaged audiences and maximise their investment.
Join ESL and Superunion, as they discuss the explosion of the gaming phenomenon and how brands can join the party.
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ESL is not only the world’s largest esports company – with 500 million fans and viewing figures to rival the Super Bowl – it is also the original; evolving from bedrooms and internet cafes to stadiums around the world and attracting millions of fans along the way.
With a fan base projected to grow to two billion tech-savvy gamers globally, esports’ key demographic has become the envy of marketers globally, offering non-endemic brands an opportunity to reach new and increasingly engaged audiences and maximise their investments in the sports stars of tomorrow.
Join Rodrigo Samwell, CMO at ESL, and Marta Swannie, Creative Director at Superunion, as they discuss the explosion of the gaming phenomenon and how brands can join the party.
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What You'll Learn from This Session...
- ● What has driven the phenomenal growth of esports in recent years?
- ● How can brands effectively and creatively engage with esports community?
- ● How will esports evolve in the coming decade and what role brands will play in shaping its future?
