In this session...
Men today are in the midst of a radical transformation, but several are lost in the journey and so are the brands that try to talk to them. Should brand communications engage in the discussion of what it means to be a man? And if so, how can we do it in a way that men and society find acceptable and constructive? Learn why it is essential that brands start to depict a new aspiration for men and the do’s and don’ts of marketing modern masculinity.
