In this session...
Dennis' head of research Seema Hope will host a wide ranging and exciting discussion with Anna Bassi (Editor-In-Chief of the Week Junior) about how kids now have more influence on family and parents lives than ever before;
They'll discuss lifestyle and purchasing decisions, how the family dynamic has developed during the pandemic and also look at some 'hot topics' such as the environment and diversity.
What You'll Learn from This Session...
- How brands should act now to prepare for modern kids very different set of priorities
- How kids are the influencer in the home, the Bellweather of future family behaviour and decisions
- Find out how The Week Junior are helping kids to develop their voice and knowledge
