In this session...
What will advertising look like in 2030? Will advertising even exist?
With far less certainty into how brands will communicate with their consumers moving forward, and our industry being more reactive as a result, Essence embarked on an extensive global study to find out what the next decade of our ecosystem will look like.
In this session, Tim Irwin, Essence’s CEO, EMEA and Ali Reed, Managing Director, UK will reveal the results from our ambitious forward look and discuss what influence Covid-19 will play.
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We’ll reveal findings from our study, with scenarios including:
- Will advertising even exist in 10 years?
- How will technology impact media, creativity and consumer behaviour?
- What role will brands play in shaping the future?
- How will Covid-19 affect our projected course?
- How much will automation influence society and the way we work?
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What You'll Learn from This Session...
- Will advertising even exist in 10 years?
- How will technology impact media, creativity and consumer behaviour?
- What role will brands play in shaping the future?
- How will Covid-19 affect our projected course?
- How much will automation influence society and the way we work?
