In this session...
TikTok has started global trends, resurged brand loyalty, and provides a home for today's generation of creators. Throughout the uncertainty we've all faced in 2020, the growing platform has managed to engage, uplift and bring joy to hundreds of millions -- giving users a positive environment to create inspiring content, while helping brands create viral campaigns that impact culture.
Join TikTok's Blake Chandlee, VP, Global Business Solutions and Lindsay Pattison, Global Chief Client Officer at WPP for a fireside chat on TikTok's journey, a new era of customer engagement for brands, and evolutions in the marketing industry.
