In this session...
The way we consume video content in the UK is constantly evolving, never more so than in the last 10 years, as an influx of new content providers and delivery methods have meant we now truly live in a video world. The one constant throughout all this change has been broadcaster TV, but the TV landscape is changing rapidly, with the streaming giants jostling for viewers’ attention, audiences becoming more fragmented than ever, and the global pandemic shifting viewing needs and habits, perhaps for good.
What You'll Learn from This Session...
- Essential knowledge of the changing video landscape and TV's role
- Understanding of the impact of streaming on TV and TV advertising
- Insight into how lockdown changed our viewing need and habits
